branding
verb
Definitions
To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
Example: When they caught him, he was branded and then locked up.
To mark (especially cattle) with a brand as proof of ownership.
Example: The ranch hands had to brand every new calf by lunchtime.
To make an indelible impression on the memory or senses.
Example: Her face is branded upon my memory.
To stigmatize, label (someone).
Example: He was branded a fool by everyone that heard his story.
noun
Definitions
The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal.
The promotion of a commercial brand of product in order to give it greater public awareness.