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Meaning of co-branding

Source language: EnglishDictionary language: English

co-branding

noun

Definitions

  1. The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience.

Sources:https://en.wiktionary.org/wiki/co-branding

Related words

co-marketingaccepted pairingcoconsumptionbrand paritycoactivationcosponsorshipcotargetingtie-in