embourgeoisement
Pronunciation:
/ɒmbɔːˈʒwazmɑ̃/noun
Definitions
The process of adopting or the condition of adopting the characteristics of the bourgeoisie; bourgeoisification; the process of becoming affluent.
The proliferation in a society of values perceived as characteristic of the middle class, especially of materialism.
A shift to bourgeois values and practices.