gimmick
Pronunciation:
/ˈɡɪm.ɪk/noun
Definitions
A trick or device used to attain some end.
Example: The box had a gimmick to make the coin appear to vanish.
A clever ploy or strategy.
Example: The contest was a gimmick to get people to sign up for their mailing list.
A gimmick capacitor.
A night out with one's friends.
verb
Definitions
To rig or set up with a trick or device.
Example: The magician's box was gimmicked with a wire that made it appear to open on its own.