heraldry
Pronunciation:
/ˈhɛɹ.əl.dɹi/noun
Definitions
The profession or art of devising, granting and blazoning coats of arms, tracing genealogies and ruling on questions of protocol or rank.
Example: Rouge Dragon Pursuivant is a specialist in heraldry at the College of Arms.
An armorial ensign along with its history and description.
Pageantry.
Example: Onlookers were impressed by the rich and colorful heraldry.