insight
Pronunciation:
/ˈɪnsaɪt/noun
Definitions
A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into.
Power of acute observation and deduction
Synonyms:discernmentpenetrationperceptionKnowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers
Intuitive apprehension of the inner nature of a thing or things; intuition.