preference
Pronunciation:
/ˈpɹɛf(ə)ɹ(ə)ns/noun
Definitions
The selection of one thing or person over others (with the main adposition being "for" in relation to the thing or person, but possibly also "of")
Example: He has a preference for crisp wines.
The option to so select, and the one selected.
Example: Can I keep my preferences when I upgrade to the new version of this application?
The state of being preferred over others.
A strong liking or personal valuation.
verb
Definitions
To give preferential treatment to; to give a preference to.