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Meaning of rebranding

Source language: EnglishDictionary language: English

rebranding

verb

Definitions

  1. To change the brand name, logo, or image of a product or company.

    Example: Acme Co. is trying to rebrand their line of toasters under the Bewidget name.

noun

Definitions

  1. The association of a new brand, trademark, image, or appearance with a product or service.

    Example: The frequent rebrandings of the product have confused some customers.

Sources:https://en.wiktionary.org/wiki/rebrandhttps://en.wiktionary.org/wiki/rebranding

Related words

rebadgingrebrandermultibrandingrepositioningredevelopmentreblendingreidentificationreconceptualization