semantic memory
noun
Definitions
A subcategory of declarative memory, semantic memory stores general information such as names and facts.
A system of the brain where logical concepts relating to the outside world are stored.
Example: Directions to mom’s house are stored in your semantic memory.
(Advertising) the memory system which stores information relating to brands, thus where brand positioning is established.
Example: Product information that helps you decide which brand of soda to drink and why it is stored in your semantic memory.