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Meaning of soft launch

Source language: EnglishDictionary language: English

soft launch

noun

Definitions

  1. The release of a product or service, particularly software, to a limited audience in order to gain data on the product’s usage and acceptance by customers.

    Synonyms:soft opening
  2. The launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.