white label
adjective
Definitions
A rebranded product – a generically manufactured product, branded with the marketer's or retailer's trade dress.
An unbranded product – a brand name product which has had a white label applied to remove branding so that it can be resold for cheaper without undercutting the value of the brand.
A vinyl record with a white label or white background (rather than artwork), typically used for test records or promotion.